What’S this song part called?

i need to know the exact term of the part of a song… mainly used in dance music, that rising sound before releasing the base:

example:
4:38 - 4:42
http://www.youtube.com/watch?v=J8HCgby87lI
Answer #1
Shazam or SoundHound.
Answer #2
Midomi
Answer #3
tnx guys, but i cant find any example of those effects , they are more like mp3 recognition software