Legit copy of NFS Hot Pursuit 2010 problem

Hello.
I bought NFS HP 2010 in stores and activated it with the serial number EA put in the box and it says activation successful.But when I start the game it asks me for activation again and i put the number in there and it says activation successful again but the game wont start,and it goes like that all the time.
Help please !!
Answer #1
If your running Vista/7 are running the game as an Administrator?
Answer #2
I tried,didn’t work
Answer #3
anyone?please
Answer #4
I had a problem with the legit copy of Need for Speed Hot Pursuit 2010 as well. I was either unable to install the game or I was able to install it but I wasn’t able to play it.
Answer #5
did you solve it?if you did please tell me how
Answer #6
That was the one game that I had problems with. Every other game worked fine. I haven’t found a solution yet. I just recently bought the PS3 version.
Answer #7
try with registering it on origin,should work! im gonna try now actually